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Sunday, February 04, 2007

Corporate bullies

Here is a case of a big coorporation just being bullies. The national pork producing lobby group is threatening to sue a woman who raises money for breastfeeding causes by producing t-shirts. One of the t-shirts reads, "The Other White Milk," referring to mother's milk. Well, the corporate porkers say she's infringing on their trademark and encouraging breastfeeding for "non-infant consumption." Apparently they think that people visiting a blog promoting breastfeeding would be confused that that one particular t-shirt might for some strange reason be maligning pork? Paradying a well known slogan somehow tarnishes the ""good reputation" of the national pork board? Yes, I can see how a job slaughtering animals for profit wouldn't want to be associated with breastfeeding!

From her blog: Apparently the National Pork Board is worried that someone might come to my breastfeeding blog, check out the shirts and worry that when I say "white milk" what I really mean is "thick and juicy, straight from the hog PORK." Come on now, be honest...were you confused? Because I sort of thought I was comparing breastmilk (which just happens to be white) with the milk of a variety of other animals (cows? goats?) that happen to produce white milk (not kangaroos though, their milk is pink) and that often gets fed to infants INSTEAD of breast milk. Wait, it gets better... As best I can tell, the issue that REALLY has their panties in a wad is expressed in this quote from the cease and desist letter:"In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board's mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan "The Other White Milk." "Dairy Diva," "Nursing, Nature's Own Breast Enhancement," "Eat at Mom's, fast-fresh-from the breast," and "My Milk is the Breast."
Check out the woman's blog, it's linked from the title of this post, pass the link on to anyone who'd be interested.

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