Polyvore is a unique, easy-to-use web-based application for mixing and matching products from any online store. Items are pulled together into a visual set of products that can be shared with anyone. Each product within the set is then linked back to the online store where it is available for purchase.
"When we buy something, we're not just purchasing a product, we're imagining how we want to look, feel, and be viewed by others. We are seduced not by individual items, but how items are put together to create a certain mood. Whether it's the cool sophistication on a store mannequin or the chic elegance of a spread in Vogue magazine, there is a tone to soft goods, such as clothes or furniture, that speaks to us only in the context of the entire ensemble. Advertisers have always valued the role of eliciting an emotion or telling a story in order to win customers, yet this vital component is completely missing from the online shopping experience."
For more info
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment