Literacy initiative for boys

As a mother of three boys I l0ve the fact that someone's encouraging boys to read. Jon Scieszka, author of some great books like the Stinky Cheese Man and other fairly Stupid Tales has started a program to encourage boys/guys to read. His website http://www.guyssread.com/
lists some reasons why boys generally aren't as into reading:

• Biologically, boys are slower to develop than girls and often struggle with reading and writing skills early on.

•The action-oriented, competitive learning style of many boys works against them learning to read and write

• Many books boys are asked to read don’t appeal to them. They aren’t motivated to want to read.

•As a society, we teach boys to suppress feelings. Boys aren’t practiced and often don’t feel comfortable exploring the emotions and feelings found in fiction.

• Boys don’t have enough positive male role models for literacy. Because the majority of adults involved in kids’ reading are women, boys might not see reading as a masculine activity.

The website has a place where you can submitt books and they list some guy picks also.